With the turn of the century, a new and exciting technology began to take grip on society. Traditional cellphones had already become prominent, but advances could be made. In an ever present world where staying connected is important, having the capability to reach others and quickly find information on the go became an achievable goal. It started with ‘Simon’, a smartphone developed in conjunction by IBM and BellSouth in 1993, featuring a touch screen that could access email services and send faxes. In essence, it was the combination of a Personal Digital Assistant (PDA), and the capabilities of a phone. However, it wouldn’t be until 2000 that these devices became more mainstream.
The smartphone sensation began in Japan in the early 2000s, with a device known as the NTT DoCoMos. It functioned off a data service network with an operating system derived from HTML code (called cHTML). While the T-Mobile Sidekick (also known as the Danger Hiptop) was the first successful smartphone in the Western world, it wasn’t until the release of the Blackberry that smartphones became a major success. Blackberry had two major flaws though, they lacked innovation and their targeted audience and marketing plan exclusively focused on corporations (keeping employees connected to the job 24/7). What truly revolutionized smartphones can be directly linked to Apple in 2007, combining an efficient operating system to go with cutting edge technology, smartphones became a must have.
Modern smartphones allow an expansive field of opportunities, ranging from internet access through web browsers to individual apps built for specific purposes. Companies have taken full advantage of that, and in app purchases have become a modern phenomenon. Smartphone users can purchase accessories, order food, and even transfer money with their devices. With all of these functions, it wouldn’t be long before a particular field, gambling and betting, took notice and explored opportunities. What better way to increase profits then by letting people connect 24/7, from essentially anywhere in the world, to their services. Gone are the days of needing a neighborhood bookie or trips to casinos.
Online gambling and casinos have been available for some time now, but it wasn’t until just recently that the technology advanced to the degree that allowed those companies to develop applications to be used on smartphones and tablets. The goal was to create an experience that mirrored those of users on their online websites. Popular gambling games, such as slots, video poker, card games, table games, and specialty games, were developed exclusively for smartphones. Players could now experience a rich performance that featured fantastic graphics. Best of all, there are no entry fees or overpriced memberships.
Another beneficiary from the expansion of the mobile market has been online poker and bingo sites. Poker rooms can be accessed from anywhere now, with live dealers available at tables. The virtual poker experience is aided by the mobile apps connection with online poker rooms of the same company, offering a wide audience of players. Real money bingo can be played on the go as well and is quickly becoming popular.
Bookkeepers began to realize that connecting their online services with their newly developed mobile apps would be the most optimal solution, allowing for ease of updating across all platforms. Bets placed on smartphones and tablets were now directly connected to users from online websites. Sports betting sites are making it an emphasis now to allow their clientele to access sportsbooks on the go with their mobile devices, allowing them stay on top of the action and to never miss an opportunity.
Today, online betting with mobile devices can be the most popular of choices. Developers have focused heavily on ease of use and efficiency. It’s often the quickest and most convenient way for bettors to place wagers. As long as users have cellphone service, they can play at any time without being near a computer. Whether you’re at a live tournament and want to place a bet right before your favorite team plays or on lunch break at work, you can place a bet and win money. In essence, smartphones have begun to revolutionize betting the same way the internet revolutionized brick and mortar casinos, allowing companies to reach a broader audience.
As smartphones continue to flood the market and increase in popularity, especially in lesser developed countries, people will have the access they need to all of these new features. Connecting online accounts with the same company’s mobile account, while making sure the information remains attached across both platforms, is extremely important as well. There are still many people transitioning to smartphones, and having the ability to just pick up where they left off at with their online account is huge. Those companies that innovate the quickest, and bring unique aspects to the mobile betting industry, will be the ones to achieve the most success.